As a clean, clinically proven skincare brand, we often get asked the question: “What does ‘clinically proven’ actually mean?” It's one thing to say your product works; having the clinical data proves it. We’ve all seen the numbers: 97% felt softer, smoother skin instantly! 98% said it blurred the look of fine lines and wrinkles. But what do these numbers actually represent? Read on as we decode the difference between these claims.
The world of clinical testing can be broken down into two groups: Clinical Studies and consumer perception studies. Both forms of testing are conducted at an independent third-party facility.
Clinical Studies
To put it simply, clinical testing involves the use of instrumentation or a trained clinician to provide a scientific evaluation of how products improve the appearance of your skin. Each product is tested with a statistically significant sample size, using techniques and objective measures such as skin hydration levels, reduction in lines and wrinkles and improvement in firming and elasticity to evaluate the skincare product’s performance.
Consumer Testing
Consumer testing, (also called consumer perception studies) gathers unbiased feedback from a statistically significant group of individuals after having used the skincare products for a specific period of time via a survey or questionnaire. A consumer study relies on participants agreeing or disagreeing with a series of statements about the visible and sensorial results they experienced––i.e does your skin look smoother, does your skin feel firmer, etc.
To understand the distinction between clinical and consumer claims, let’s dive into the results from some of our top bestselling skincare for face and body. These clinical results blew us away.
Clinical Proof: Hyaluronic Body Serum
Our new ultra-hydrating daily body treatment instantly boosts skin’s hydration by 61%* and improves your natural moisture barrier for visibly healthy, smooth skin.
Clinical Results
- Instantly boost skin's hydration by 161%*
- Hydrate for 24 hours**
- Improve skin's natural moisture barrier, instantly**
*Based on a third-party clinical study of 32 women ages 27-63.
**Based on a third-party clinical study of 31 women ages 27-63.
Consumer Results
After 1 Week:*
- 97% agreed skin looked hydrated
- 90% agreed skin felt smoother
- 87% agreed skin felt softer
*Based on a third-party consumer perception study of 30 women ages 27-63.
Clinical Proof: Undaria Collagen Body Lotion
Our lightweight body lotion is packed with clinically proven actives to visibly firm skin in just 4 hours.*
Clinical Results
- Instantly increase skin hydration*
- Reduce visual dryness by 86% immediately*
- Visibly firm skin in just 4 hours**
*Based on a third-party clinical study of 31 women ages 24-61.
**Based on a third-party clinical study of 30 women ages 24-61.
Consumer Results
Immediately after 1 use*:
- 100% agreed skin felt smoother & softer
- 100% agreed skin looked brighter & healthier
- 97% agreed it made dryness & dullness disappear
*Based on a third-party consumer study of 29 women ages 24-61.
Clinical Proof: Collagen Dream Night Cream
Our overnight moisturizer is the first night cream clinically proven to reduce the effects of stress on skin.
Clinical Results
- Reduce the effects of stress on skin*
- Visibly firm skin in 2 weeks*
- Visibly reduce dark circles by up to 80% in 4 weeks**
*Based on a third-party clinical study of 29 women ages 33-60.
**Based on a third-party clinical study of 30 women ages 33-60.
Consumer Results
Immediately after 1 use*:
- 97% agreed skin felt smoother & softer
- 94% agreed skin felt hydrated
- 94% agreed skin felt soothed
*Based on a third-party consumer perception study of 30 women ages 33-60.
Clinical Proof: Hyaluronic Sea Serum
Our hydrating anti-aging serum is clinically proven to smooth the look of fine lines and wrinkles.
Clinical Results
- Instantly increase hydration*
- Minimize the look of lines & wrinkles in 2 weeks*
- Visibly improve skin firmness & elasticity in 2 weeks*
*Based on a third-party clinical study of 30 women ages 43-64.
Consumer Results
After 2 weeks*:
- 100% agreed skin felt softer & smoother
- 97% agreed skin felt more supple
- 93% agreed skin felt firmer & bouncy
*Based on a third-party consumer study of 30 women ages 43-64.