About Us

Clean Beauty Since 1996

For over 27 years, we’ve been on a mission to create clean, seaweed-infused skincare that respects the natural world and makes skin look and feel its absolute best. In 1996, we set a new industry standard by prioritizing naturally-derived ingredients, chosen for their safety, efficacy and backed by the latest scientific research. Today it’s called clean beauty, but in our family, it is what it has always been: a simple idea that the ocean should be part of everyone’s life—and the conviction that it already is.
The ocean is our deepest inspiration. We use seaweed because it’s a superfood rich in vitamins, minerals and nutrients. The benefits of seaweed are endless. Different species of seaweed can provide a myriad of results, including anti-aging and moisturization. Our seaweeds are sourced from around the world, based on scientific data.

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Clean, vegan skincare powered by the sea.
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