Written by OSEA Staff | Published March 15, 2025
Meet Jodi Hopkins, artist, model, natural dyer, and the face of our Dream Night Serum campaign. Her artistry is rooted in nature—literally. She uses raw botanical pigments to create exquisite, one-of-a-kind textiles, each infused with craftsmanship and care. For our campaign, she hand-dyed our exclusive eye mask, creating a piece as dreamy as our new serum!
To Hopkins, dyeing is more than a craft, it’s a meditation, a practice of patience, curiosity, and reverence for the materials she works with. We sat down with her to talk about her creative journey, her nighttime rituals and the self-care secrets that keep her glowing—at 50 and beyond!
How did you begin your journey into natural dyeing?
Well, I started exploring natural dyeing over 15 years ago. I was given my grandmother's antique Irish linens when she passed away. And I wanted to find a way to give them some new life. I first discovered indigo and mainly used it to make those treasured items blossom again.
What inspires your work?
Simply the Joy of it! Creating something that I find beautiful and individual to itself. Always trying something new. It is a form of mediation for me too. I tend to work through things and slow down during the process.
What’s your current wellness practice?
I've definitely gotten into a routine that I feel really supported by. I take lots of supplements to support my body, my brain and my gut. Lots of water.I still drink my coffee, but now it is filled with adaptogens and collagen. Movement! We have to keep our bodies moving. Yoga and nature walks too. Grateful for my New Age Momma who gave me such a strong baseline for eating right and taking care of myself. Oh, and sleep…my most favorite thing.
Do you have a nighttime ritual that helps you wind down at the end of the day?
Yes, and it truly helps me unwind. Usually a sleepytime tea, and always some form of magnesium. I give my legs, feet, hands, and neck a rubdown with Undaria Algae Body Oil. We are hard on our bodies, and they deserve that little extra love for carrying us all day. Oh, and Wordle. I have to nerd out a little right before bed. But no more screen time after!
Share your best advice for your younger self.
You are alright, kid! We are so hard on ourselves, especially as women. I've got as many insecurities as the next person, but just finding some grace for yourself is such great practice. Lately, I've been really taking time to remember things about myself I had forgotten. Like how many adventures, successes, joys, and loves I've had in my life. My new motto is to get out of my own way. Just go for it!
You exude joy—what’s your secret to keeping a youthful spirit?
This makes me smile. I am truly grateful for this life. I have beautiful friendships and relationships that keep me whole. I am a firm believer that it's never too late to heal, to do the thing. Start modeling at 50!
It's also a choice I make every day to be in joy. I want to be a very active part of this world, and sometimes that feels very hard. But I also know we are here to take care of each other and have the most beautiful life we can muster up.
