Our Founders’ Guide to Malibu

Written by OSEA Staff | Last Updated on: July 24, 2026.

OSEA’s story began in Malibu. In the 1980s, our founder Jenefer moved her family to Southern California, never straying far from the sea. With the ocean as her laboratory, she started mixing her own formulas. In her Malibu kitchen, she and her daughter Melissa, our co-founder, played around with salts, clay, essential oils and became increasingly interested in the healing properties of seaweed. Jenefer continued experimenting with natural ingredients, developing different formulas, filling her bathtub with seaweed, tapping into some of the secrets the ocean held. And that is how OSEA was born. 

Malibu will always be our hometown. This small community boasts some of the most beautiful hiking trails in the country. An easy drive from LA, it’s divided by the Pacific Coast Highway, with the beach on one side and the stunning Santa Monica Mountains on the other. Ahead, Jenefer and Melissa share their favorite ways to spend a day in Malibu

9 a.m. — Breakfast and a Swim at Paradise Cove 

Start your day with breakfast at Paradise Cove Beach Cafe. Grab an outdoor table and enjoy the relaxed beach atmosphere at one of Malibu’s most famous stretches of sand. Then jump in the water for a morning swim. 

12 p.m. — A Malibu Lunch, Naturally

Make time for SunLife Organics (Malibu West), a hometown wellness stop known for organic smoothies, bowls and juices. And if you need a second coffee, check out nearby Le Cafe Plage Malibu. 

1:30 p.m. — Beach-Hopping Up PCH

Drive north to Zuma Beach for a leisurely beach walk and maybe even another dip in the ocean! Then drive to County Line to watch the surfers at a classic Malibu surf break. 

4 pm — Shop like a Local.

Head to Cross Creek for the kind of Malibu shopping that feels equal parts coastal and curated. Stop into Teressa Foglia for handmade, bespoke straw hats with serious California soul. Check out Surfing Cowboys for vintage finds, art, furniture and California-cool design. Then wander over to Malibu Village’s mix of local boutiques.

6:30 p.m. — Golden Hour on the Pier

End the day at Malibu Farm Pier Cafe, where dinner comes with ocean views and a beautiful Malibu sunset.